RoothScaleElections are
won here.
Every morning, RoothScale tells you where you are losing, why, and exactly what to do today.
One seat · one embedded analyst · seven months to the vote
BOOTH 23
High Priority
- Undecided households rising
- Water complaint open 11 days
- Opposition visited yesterday
BOOTH 14
At Risk
Coverage dropped
71% → 52%
BOOTH 07
Needs Attention
Inactive captain · 5 days
Election Readiness
▼ 3 this week
Three questions. Answered every morning.
Where am I losing?
Every booth coloured Safe · Favourable · Battleground · Difficult, built from the official 2017 + 2022 results — before you sign anything.
Why?
Every score shows its reasons: coverage stalled 9 days, three grievances past SLA, opponent active yesterday, 2022 margin 212. No black box.
What do I do today?
Not a dashboard — a ranked to-do list every morning, each item with its evidence and an honest confidence score.
The war room that wins seats.
Built for election reality. Ground-tested workflows. One system that connects intelligence, decisions and action.
IntelligenceBooth Command
4-tier classification, vote-target math and margin calculators from Form 20 history. See exactly which booths won — or nearly lost — the seat.
Explore booth map →The productThe Decision Engine
A daily Campaign Co-Pilot: ranked priorities, an Election Readiness Score, a routed visit optimizer and early-warning alerts — with a deadline.
See it in action →ServiceSeva CRM + Evidence Locker
Grievance → route → resolve → photo proof. When a voter says "nothing happened", you show the photo, GPS and the date it was fixed.
Learn more →● Water supply issue
● Booth 23 · Ward 4
✓ Resolved on 14 Jun 2025
◎ 15.4909° N, 73.8278° E
GroundKaryakarta Field App
A 90-second doorstep survey on a ₹8,000 phone, GPS-stamped, in Konkani, Marathi or English — with paper fallback for dead zones.
See the app →
Built on ground truth, not promises.
Rooted in Data
Ground reality. Verified. Actionable.
Strategy First
Insights that drive decisions.
Impact Focused
Every action leads to measurable change.
People Centric
For leaders. In the ground. Of the people.
Trust & Integrity
Secure, transparent & accountable.
Every morning, the seat gets a little safer.
Morning Brief
Open the app. See today’s priorities and alerts.
Plan Your Day
Review recommendations. Optimize your route and meetings.
Take Action
Visit booths, meet people, solve issues, guide karyakartas.
Data Comes In
Karyakartas submit surveys, issues and visits from the ground.
Engine Thinks
The Decision Engine updates scores and recalculates impact.
New Priorities
Fresh recommendations for tomorrow, based on what changed.
Measure & Improve
Track what you did, what moved, and what needs focus.
Win the Election
Booth by booth. Vote by vote.
One loop every day. Compounding impact every week.
That’s how seats get safer.
For the people who win seats house by house.
Different roles. One mission — victory.
Sitting MLAs
Defend a margin you cannot afford to lose. Know which booths are slipping before it is too late.
Protect your seat →
Candidates
Walk into the seat with a booth-by-booth plan from day one — built on public data, not hope.
Plan your win →
Campaign Managers
Turn your PA into an ops commander: coverage, escalations and worker performance in one war room.
Run a smarter campaign →Different roles. One mission. Data. Action. Victory.
Built for the most scrutinised data there is.
Consent-first by design
Every outreach is tied to a logged consent record — consent is a database rule, not a checkbox.
DPDP-aligned
We operate as your data processor under the Digital Personal Data Protection Act, with a data-processing agreement and demo-able erasure.
Secure & auditable
Encrypted at rest and in transit, role-based access, and an append-only audit trail on sensitive records.
One client per seat
We work with only one candidate per constituency — contractually exclusive. Your data is never pooled with anyone else’s.
See our Privacy Policy and Data Protection commitments.
Frequently asked questions
What is Roothscale?+
Roothscale is a Constituency War Room OS — a campaign-operations platform for MLAs and candidates that shows where a seat is being lost, why, and what to do today, booth by booth. It combines booth-level vote analysis, a karyakarta field app, a grievance CRM and a decision engine.
Where does Roothscale operate?+
Roothscale is built for and active in Goa, ahead of the 2027 Assembly election, and is designed to scale to any Indian constituency.
Who is Roothscale for?+
Sitting MLAs, candidates and campaign managers — especially in closely contested constituencies where a few hundred votes decide the result.
How does Roothscale work?+
It classifies every booth from the official 2017 and 2022 results, collects field data through a 90-second karyakarta survey app, and a Decision Engine produces a daily, ranked to-do list — each recommendation carrying its reasons, evidence and an honest confidence score.
Is Roothscale compliant with data-protection law?+
Yes. Roothscale operates as a data processor under India’s Digital Personal Data Protection Act, 2023, with consent-first collection, encryption, role-based access, an audit trail, and data stored in India.
What makes Roothscale different?+
Most tools give you dashboards of what happened. Roothscale prescribes what to do next — combining booth vote-math, a ground field app and a decision engine — with one client per constituency, contractually exclusive.
One constituency.
Seven months. Starting now.
A system that begins in November arrives too late. Bring your seat’s data in this week and see it, booth by booth — before you commit to anything.